Focus on Profit, Not Just Revenue: Prioritising Profitability for Long-Term Success
Let’s be clear: business leaders love to parade revenue growth like it’s the holy grail of success. Market share, expansion, and top-line figures…
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AI is Not the Marketing Messiah: Why Human Creativity Still Reigns Supreme
Artificial Intelligence (AI) is being hailed as the great disruptor, the tech revolution that will reshape marketing as we know it. From Silicon…
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How Can You Use AI To Up Your Strategy Game?
1. Leveraging AI for Deep Market Insights: Strategists should use AI to gain deeper insights into market trends, consumer behaviour, and competitive dynamics….
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