How Performance Marketing is Killing Creativity and Commoditising the Automotive Industry
The automotive industry is confronting a formidable challenge: the commoditization of cars. This trend, characterized by a growing indifference towards design and brand…
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Advertising Insights: Getting to the Heart of What Really Matters
So far we’ve delved into how to start your career in Strategy and a few fundamental theories you need to understand. But let’s…
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Understanding Porter’s Model for Strategic Planning (plus examples and homework!)
Hello and welcome to the fascinating world of strategic planning! Today, we’re delving into one of the cornerstones of strategic management — Porter’s…
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