Why Spotify Wrapped Works So Well…
Every brand wishes they could own a cultural moment. Spotify built one. I loved receiving my Spotify Wrapped – I’m proud that I’m…
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Avoid the Discount Trap: Why Consistent Discounting Erodes Brand Value, Profitability and Long Term Growth
Marketers love a quick win. A spike in sales. A graph that moves up and to the right. Discounts deliver that feeling instantly….
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“It’s Funny Because It’s True” – Timothée Chalamet Just Gave Marketers the Roast They Needed
Timothée Chalamet has unintentionally done more for marketing training this week than most industry bodies have done in a decade. His new campaign –…
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