Sorry, But You’re Not the Customer: Escaping the Echo Chamber of Your Own Perspective

Marketers love to say they “get” their audience. But too often, what they really mean is they “think” they do. The trap? They’re…

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“It’s Funny Because It’s True” – Timothée Chalamet Just Gave Marketers the Roast They Needed

Timothée Chalamet has unintentionally done more for marketing training this week than most industry bodies have done in a decade. His new campaign –…

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