Why Spotify Wrapped Works So Well…
Every brand wishes they could own a cultural moment. Spotify built one. I loved receiving my Spotify Wrapped – I’m proud that I’m…
Read More
Avoid the Discount Trap: Why Consistent Discounting Erodes Brand Value, Profitability and Long Term Growth
Marketers love a quick win. A spike in sales. A graph that moves up and to the right. Discounts deliver that feeling instantly….
Read More
Sorry, But You’re Not the Customer: Escaping the Echo Chamber of Your Own Perspective
Marketers love to say they “get” their audience. But too often, what they really mean is they “think” they do. The trap? They’re…
Read More