Reverse Your Research: Why Creative Strategists Need to Own the Process
Let’s cut to the chase: Research without a goal is like setting off on a road trip with no destination in mind. Sure,…
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AI is Not the Marketing Messiah: Why Human Creativity Still Reigns Supreme
Artificial Intelligence (AI) is being hailed as the great disruptor, the tech revolution that will reshape marketing as we know it. From Silicon…
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How Can You Use AI To Up Your Strategy Game?
1. Leveraging AI for Deep Market Insights: Strategists should use AI to gain deeper insights into market trends, consumer behaviour, and competitive dynamics….
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