What advice would you give to students wanting to get into advertising?
In a world overflowing with options, the challenge for marketers is clear: how do we stand out? The answer lies not in what…
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Selling Benefits, Not Features: A Marketer’s Guide to Connecting with Consumers
In a world overflowing with options, the challenge for marketers is clear: how do we stand out? The answer lies not in what…
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AI is Not the Marketing Messiah: Why Human Creativity Still Reigns Supreme
Artificial Intelligence (AI) is being hailed as the great disruptor, the tech revolution that will reshape marketing as we know it. From Silicon…
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