Understanding Porter’s Model for Strategic Planning (plus examples and homework!)
Hello and welcome to the fascinating world of strategic planning! Today, we’re delving into one of the cornerstones of strategic management — Porter’s…
Read More The Classical Approach to Marketing: Profits, Strategy, and Long-Term
The Traditional or Classical concept of marketing revolves around activities aimed at transferring ownership of goods from producers to consumers. This concept places…
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BYD: The Chinese Automotive Titan Set to Disrupt the EV Market
If you were one of the 328 million people who watched the Euro 2024 Final, you may well have noticed a new sponsor,…
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