The Classical Approach to Marketing: Profits, Strategy, and Long-Term
The Traditional or Classical concept of marketing revolves around activities aimed at transferring ownership of goods from producers to consumers. This concept places…
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BYD: The Chinese Automotive Titan Set to Disrupt the EV Market
If you were one of the 328 million people who watched the Euro 2024 Final, you may well have noticed a new sponsor,…
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The Tupperware Rebrand: A Fresh Look, But What About the Future?
Tupperware, the venerable name in food storage, has just unveiled a spiffy new rebrand courtesy of Landor, the elite design agency. On the…
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