Insight

Healthcare providers already know that JUVÉDERM® is the #1 selling collection of dermal fillers, but consumers tend to think about ‘fillers’ as a general category. This bold, high-impact, new campaign will empower women to own their look and ask for JUVÉDERM® by name.

The Idea – JUVEDERM IT

The new JUVÉDERM® advertising campaign was created to empower the next generation of consumers to “JUVÉDERM® IT.” JUVÉDERM® IT marked the first new advertising campaign in three years for the world’s #1 selling dermal filler collection1 and was designed to further Allergan’s goal of making the JUVÉDERM® Collection of Fillers a first choice and household name for consumers.

The Feedback

“The campaign is on television and in print, but it really comes alive online and on social media. We are already seeing healthcare providers posting about the campaign and encouraging their patients to JUVÉDERM® IT!”

Carrie Strom, Senior Vice President, US Medical Aesthetics for Allergan