Insight
“I like to feel savvy with my finances and I know cashback is simple & tangible. I don’t consider Amex for cashback as I assume they offer travel-focused expensive cards.”
Our audience now understands cashback, so we needed to demonstrate that the Amex Platinum Cashback Card is the most rewarding card to have .
We needed to continue to build on the shifting perceptions of the Amex Platinum Cashback Card as a more rewarding (rather than expensive) card to have in your wallet. Everyday.
To do this, we needed to demonstrate that this card makes you more cashback on every purchase, with no annual fee.
Creative Springboard – Make More From Every Purchase With the Amex Platinum Cashback Card
American Express. Well known for rewards. But not so much for cashback. So, we appealed to the Practical Value and Cashback Seeker for this brief.
The person who hates to leave money on the table. The individual shrewd enough to make more from their spending. We show them that with an Amex Platinum Cashback Card, they can make more on every purchase they make.
In fact, Amex makes them 5% on every purchase for the first 3 months – with no annual fee.
