Insight

LIV Golf is a dynamic start-up operating in the US and UK with a bold mission: to modernize and elevate professional golf on a global scale, unlocking its untapped potential and reaching new audiences.

Our goal is to enhance the game and experience for everyone by making world-class golf more fun, fast, and accessible. We want our audiences to love golf as much as we do.

Changing the Perception of Golf:
– From exclusive to inclusive
– From stuffy and serious to exuberant and joyful
– From individual play to shared experiences for both players and fans
– From player-focused to fan-first growth of the game

To achieve this, LIV Golf introduced an innovative format featuring simultaneous team and individual play, a limited field, and a shotgun start for faster, more intense competition. With a prize purse of $255MM, our high-stakes events feature world-class players.

The events also include live music headliners, an interactive fan village, a food festival-style atmosphere, a performance zone, and a LIV Kids Zone. This is golf like you’ve never seen before, where every moment matters.

The Idea – Golf, but louder

Everything about this campaign needed to be more impactful and resonant. We overhauled the media strategy for all new locations, making them highly targeted and geo-specific, ensuring the budgets were used to their maximum potential!

Impact? 

Liv Golf – New Year, New Look, Bigger Audiences!