Insight 

History tells us that the small steps lead to the giant leaps. Like a strap of nylon with not two, but three points of connection. The three-point seatbelt – a small yet mighty innovation, from an equally small challenger company, that went on to revolutionise the industry and safety for all.

Volvo Cars has always embodied the power of small and, as future generations urge companies and society to do more with less, Volvo Cars has bet big on the next small thing: the EX30.

Idea – Small is Mighty

Even the smallest SUV can pack a big punch. Big on safety, sustainability and design, the new, fully electric Volvo EX30 is the best of Volvo, distilled.

Introduced globally, the launch of the EX30 brings big power to a small and mighty world that delightfully plays with scale and perspective, to help shift our perception of what we expect a fully electric Volvo car to be.

Impact – A small SUV doing big Volvo things.

Within the five days that followed the reveal, the Unboxing film amassed over a million views on YouTube and counting. Press coverage, site visits and organic social reach, exceeded reveal phase goals, demonstrating that small beginnings can lead to big things. And in the case of the EX30, a huge appetite for Volvo Cars’ smallest ever SUV that’s just as safe and sustainable as any Volvo car.