Sorry, But You’re Not the Customer: Escaping the Echo Chamber of Your Own Perspective
Marketers love to say they “get” their audience. But too often, what they really mean is they “think” they do. The trap? They’re…
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“It’s Funny Because It’s True” – Timothée Chalamet Just Gave Marketers the Roast They Needed
Timothée Chalamet has unintentionally done more for marketing training this week than most industry bodies have done in a decade. His new campaign –…
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Aligning Funnels with Objectives (plus examples and homework!)
Marketing funnels are the unsung heroes of modern strategy—the scaffolding holding up your customer journey. Yet, too often, we see them disconnected from…
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