Aligning Funnels with Objectives (plus examples and homework!)
Marketing funnels are the unsung heroes of modern strategy—the scaffolding holding up your customer journey. Yet, too often, we see them disconnected from…
Read More Understanding Porter’s Model for Strategic Planning (plus examples and homework!)
Hello and welcome to the fascinating world of strategic planning! Today, we’re delving into one of the cornerstones of strategic management — Porter’s…
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