Aligning Funnels with Objectives (plus examples and homework!)
Marketing funnels are the unsung heroes of modern strategy—the scaffolding holding up your customer journey. Yet, too often, we see them disconnected from…
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How Can You Use AI To Up Your Strategy Game?
1. Leveraging AI for Deep Market Insights: Strategists should use AI to gain deeper insights into market trends, consumer behaviour, and competitive dynamics….
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How Performance Marketing is Killing Creativity and Commoditising the Automotive Industry
The automotive industry is confronting a formidable challenge: the commoditization of cars. This trend, characterized by a growing indifference towards design and brand…
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