Advertising Insights: Getting to the Heart of What Really Matters
So far we’ve delved into how to start your career in Strategy and a few fundamental theories you need to understand. But let’s…
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Understanding Porter’s Model for Strategic Planning (plus examples and homework!)
Hello and welcome to the fascinating world of strategic planning! Today, we’re delving into one of the cornerstones of strategic management — Porter’s…
Read More The Classical Approach to Marketing: Profits, Strategy, and Long-Term
The Traditional or Classical concept of marketing revolves around activities aimed at transferring ownership of goods from producers to consumers. This concept places…
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