Strategy that cuts through.
Creativity that connects.
Global strategist. Creative thinker. Professional truth-hunter.
Tom turns sharp insight into work that connects people,
moves markets, and makes brands matter.
Tom turns sharp insight into work that connects people,
moves markets, and makes brands matter.
Curious to see how strategy turns into impact?
Dive into the work.
Read my thoughts and thinking...
Avoid the Discount Trap: Why Consistent Discounting Erodes Brand Value, Profitability and Long Term Growth
December 17, 2025
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Marketers love a quick win. A spike in sales. A graph that moves up and to the right. Discounts deliver that feeling instantly.
Sorry, But You’re Not the Customer: Escaping the Echo Chamber of Your Own Perspective
November 20, 2025
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Marketers love to say they “get” their audience. But too often, what they really mean is they “think” they do. The trap? They’re
“It’s Funny Because It’s True” – Timothée Chalamet Just Gave Marketers the Roast They Needed
November 19, 2025
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Timothée Chalamet has unintentionally done more for marketing training this week than most industry bodies have done in a decade. His new campaign –
Aligning Funnels with Objectives (plus examples and homework!)
November 15, 2025
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Marketing funnels are the unsung heroes of modern strategy—the scaffolding holding up your customer journey. Yet, too often, we see them disconnected from
What advice would you give to students wanting to get into advertising?
November 11, 2025
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In a world overflowing with options, the challenge for marketers is clear: how do we stand out? The answer lies not in what
Selling Benefits, Not Features: A Marketer’s Guide to Connecting with Consumers
September 24, 2024
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In a world overflowing with options, the challenge for marketers is clear: how do we stand out? The answer lies not in what