The automotive industry is confronting a formidable challenge: the commoditization of cars. This trend, characterized by a growing indifference towards design and brand
So far we’ve delved into how to start your career in Strategy and a few fundamental theories you need to understand. But let’s
Hello and welcome to the fascinating world of strategic planning! Today, we’re delving into one of the cornerstones of strategic management — Porter’s
The Traditional or Classical concept of marketing revolves around activities aimed at transferring ownership of goods from producers to consumers. This concept places
If you were one of the 328 million people who watched the Euro 2024 Final, you may well have noticed a new sponsor,
Tupperware, the venerable name in food storage, has just unveiled a spiffy new rebrand courtesy of Landor, the elite design agency. On the
In the dynamic world of advertising, staying ahead of the curve is paramount. As an aspiring advertising strategist, your toolkit should include not
The electric vehicle (EV) market is on a meteoric rise, boasting an impressive 55% year-over-year growth with a record 10 million units sold
Hey there, fellow marketers! It’s Tom Fearn, and today I’m excited to dive into a cornerstone of effective advertising strategy—the AIDA methodology. Whether
